Hi there! I’m Edward (he/him).
Multi-disciplinary senior product designer. Currently at Zalando in Berlin.
I craft beautiful, data-driven solutions to complex problems. With global perspective and 7+ years of experience, I successfully navigate ambiguous projects. I thrive in fast-paced environments and deliver successful B2B and B2C solutions.
Case studies
Designing personalised & efficient payment selection page
Zalando
The more options you have, the longer it takes to make a decision, according to Hick's Law. However, when offering wide options is crucial, they must be put in an easily skimmable order; otherwise, it won’t work.
In this project, I help the users to find relevant payment options faster.
Case study is locked and password is required
Auto-updated working capital
Grab SEA
I've helped increase the users’ earnings ~9% with this feature.
This feature is about predicting how much physical cash the users have on hand by looking at what type of jobs they do throughout the day and updating this data automatically on their app to maximise their earnings.
Reimagined Apple Health
[Playground]
Despite its valuable features, I found myself underutilising the Apple Health app, particularly for sleep and medication tracking.
Inspired to improve my health habits, I embarked on a playground project to redesign the Apple Health app. My focus was on enhancing accessibility for sleep monitoring, medication reminders, and nutrition tracking. Additionally, I explored ways to incorporate social elements for motivation and support. The goal was a more holistic health tracking experience, empowering me to make better choices for my overall well-being.
Re-thinking consent box
Zalando
I’ve helped increase the conversion rate by ~4pp of a popular payment method and reduced the company’s losses by ~74% through data-driven design.
When consent to provide personal data is required to use a product feature, how might we re-think the GPDR-complaint consent box to increase user engagement where privacy is a top concern?