Selamat datang!

It’s ‘Welcome!’ in my native language — Indonesian.

I'm Edward, an Indonesian product designer driven by a passion for crafting beautiful, data-driven solutions. My passion lies in using data to solve complex design challenges, always aiming to improve the lives of my users.

Currently based in Berlin, I work as a Senior Product Designer at Zalando SE, where I create hyperlocal payment experiences to 7+ European markets with diverse culture and unique customers behaviour.

My design journey starts on a foundation of 4+ years in web and graphic design, followed by 7+ years in product design. Diverse experience across Europe and APAC, and in various industries such as mobility, food delivery, e-commerce, payments, and fashion, has honed my ability to create visually compelling solutions that truly enhance users' lives.

I'm fascinated by human behaviour and how people interact with each other and with the world. These insights drive my user-centric design process. My global experiences in Asia and Europe have shaped my unique perspective, allowing me to find innovative, unexpected solutions to design challenges.

When I'm not designing, I'm exploring art museums, immersing myself in thought-provoking podcasts, and satisfying my culinary curiosity.

“Gak kenal maka gak sayang”

— an Indonesian proverb that literally means "you can't love what you don't know." Get to know me a little bit better and how I approach things at work and in life.

Passionate initiator & innovator

I'm relentlessly curious, leading design processes with initiative and fostering innovation through bold, calculated risks. My proactive spirit keeps projects moving forward.

Ambiguity embracer

I thrive in the iterative and often ambiguous nature of design, understanding that the process isn't linear. I confidently navigate ambiguity, finding inspiration in feedback, and adapting with agility to optimise solutions and create exceptional user experiences.

Open book and inclusivity

I bring my authentic self, prioritising open communication, and building trust, I cultivate a positive and collaborative team dynamic. I ignite team passion and creativity, fostering an inclusive environment where everyone feels empowered to contribute.

Analytical thinker

I'm skilled at unraveling complex challenges and analysing data to identify core patterns. This allows me to make data-driven decisions that deliver effective, user-centric product solutions

Accessibility champion

I design with empathy, ensuring the products and experiences welcome and support users of all abilities

Ways of working

Collaboration is key

I foster open communication and strategically delegate tasks. I believe in involving the right people early in the process, empowering them to share their ideas and collaborate with the team towards a common goal. This fosters a sense of ownership and leads to more effective design solutions.

Iterative and user-centric approach

I ground design decisions in user research and data, champion user empathy, and embrace rapid prototyping. I believe in sharing progress and asking for feedback early in the process.

Cross functional bridge and strong foundation

I proactively build stakeholder alignment and ensure strong shared foundation & vision within teams. I bridge communication gaps between design, tech, and business, and cultivate trust across the organisation.

Documentation is essential

I maintain thorough documentation — design, research, use-cases, analytics, etc — and ensure context and data aren’t lost to facilitate the seamless transfer of project knowledge.

Feedback as a sign of care

I'm always looking for ways to improve my design skills, collaboration techniques, and personal development. I believe in the power of feedback as a sign of care and investment. I actively seek constructive insights and welcome the opportunity to give thoughtful feedback to others, as this fosters mutual growth and improvement.

Zooming in and out

I have a tendency for delving deep into the details to understand the core of a problem, while simultaneously maintaining a holistic perspective on how everything interconnects.

What colleagues and stakeholders say…

  • "Edward navigates challenging projects and manage his stakeholders gracefully, while pushing the bar for design higher with every project."

    — Snehal Mantri, Head of Design at Grab

  • "Your independent drive to gather necessary knowledge and challenge existing data gaps reflects your proactive attitude and your drive to solve complex problems."

    Jullius Zielinski, Principal Product Manager at Zalando

  • "Edward demonstrated an ability to not only work fast and collaborate effortlessly, but also to simplify complexity and communicate effectively — not only with colleagues but with customers, too."

    — Abhishek Prasad, Senior Content Designer at Zalando

  • "True pleasure to work with as he engages actively in problem solving, seeks out feedback, and incorporates feedback to ensure the success of the project at hand"

    — Patrick Jean, Head of Design at Grab

  • "Edward presented the designs to the project stakeholders + Advisory Board and Steering Committee with needed details intuitively and without any hesitation."

    — Mari Laukkonen, Principle Program Manager at Zalando

  • "Talented, logical and hard-working Senior Product Designer"

    — Tim Lange, Design Manager at Grab

Case study • increase users earnings through data and design

Auto-updated working capital →