Welcome. I'm Edward (he/him), a designer with flair for bridging user-centric design and product strategy.
Currently, Senior Product Designer at Zalando in Berlin.
I thrive on tackling complex challenges with elegant, data-driven solutions. My 7+ years of experience, spanning multiple industries and continents, have honed my ability to navigate ambiguity and deliver impactful results in both B2B and B2C contexts.
Case studies
BNPL made easy — designing a stress-free way to settle invoices.
Zalando
BNPL payment method is the payment darling of the moment – easy peasy before checkout, but settling those invoices? Not so much. I tackled the challenge of making BNPL payments transparent, informative, and oh-so-simple, even when consolidating multiple invoices.
Restricted content — password is required.
Payment page power-up — personalising choices for speedy checkout.
Zalando
Hick's Law says more choices = more decision time. When you have to offer a ton of payment options, the trick is making them skimmable. I dove into this project to help users find the right payment method faster than you can say "checkout."
Restricted content — password is required.
Optimising working capital setting — an automated solution for maximising user earnings.
Grab SEA
In this project, I designed and implemented a feature that automatically analyses users' daily work patterns to predict their available cash on hand. By integrating this data, we allowed users to do jobs which fit them best, ultimately increasing their earnings by an average of 9%.
Apple Health, Reimagined — a personalised redesign for holistic well-being.
[Concept]
Apple Health is a great app, but I found it was missing the mark when it came to helping me reach my health goals. Sleep tracking felt like an afterthought, medication reminders were easy to ignore, and there was zero social motivation to keep me going. So, I took matters into my own hands and redesigned Apple Health, transforming it into a personal health coach.
I focused on making sleep tracking seamless, medication reminders impossible to miss, and nutrition tracking more engaging. I even added a social element for that extra boost of motivation. The result? An Apple Health that's not just about tracking data, it's about empowering me to make healthier choices, day in and day out.
Re-thinking consent box
Zalando
I’ve helped increase the conversion rate by ~4pp of a popular payment method and reduced the company’s losses by ~74% through data-driven design.
When consent to provide personal data is required to use a product feature, how might we re-think the GPDR-complaint consent box to increase user engagement where privacy is a top concern?