Selamat datang!

It’s ‘Welcome!’ in my native language — Indonesian.

Hey! I'm Edward, an Indonesian product designer based in Berlin. I'm driven by a passion for crafting beautiful, data-driven solutions that leave a lasting impact.

Right now, I'm a Senior Product Designer at Zalando SE, where I get to create hyperlocal payment experiences for 17+ European markets – each with its own unique culture and customer behaviours. Talk about diverse challenges!

My design journey started with 4+ years in web and graphic design, laying the groundwork for 7+ years (and counting!) in product design. My experience spans Europe and APAC, across industries like mobility, food delivery, e-commerce, payments, and fashion. I'm a firm believer that data and insights are the keys to unlocking truly effective designs.

When I'm not designing, you might find me exploring Berlin's art scene, diving into a thought-provoking podcast, or seeking out my next culinary adventure.

“Gak kenal maka gak sayang”

— an Indonesian proverb that literally means "you can't love what you don't know." Get to know me a little bit better and how I approach things at work and in life.

Passionate initiator & innovator

I proactively lead design processes, fostering innovation through calculated risk-taking.

Ambiguity embracer

I thrive in the iterative and often ambiguous nature of design, understanding that the process isn't linear, confidently navigating uncertainty to optimise solutions.

Open book and inclusivity

Authentic, open communication is my jam. I build trust and ignite team passion, fostering an inclusive environment where everyone's voice is heard.

Analytical thinker

I break down complex problems, analyse data, and make data-driven and informed decisions that deliver effective, user-centric products.

Accessibility champion

I design with empathy at the forefront, ensuring my products are accessible and welcoming to everyone.

Ways of working

Collaboration is key

I foster open communication, strategically delegate tasks, and empower teams through involving the right people early, driving shared ownership and effective solutions.

Iterative and user-centric approach

I ground design decisions in research and data, championing user empathy and rapid prototyping for continuous improvement.

Cross functional bridge and strong foundation

I'm the glue that holds teams together. I build alignment, break down silos, and create trust across the project.

Documentation is essential

Design, research, analytics... I document everything, ensuring context and data are never lost in the shuffle.

Feedback as a sign of care

I actively seek and give constructive feedback, recognizing its power to fuel mutual growth and improvement.

Zooming in and out

I balance deep dives into details with a holistic perspective, ensuring a comprehensive understanding of interconnected elements.

A sneak peek into my collaborative journey

  • "Edward navigates challenging projects and manage his stakeholders gracefully, while pushing the bar for design higher with every project."

    — Snehal Mantri, Head of Design at Grab

  • "Your independent drive to gather necessary knowledge and challenge existing data gaps reflects your proactive attitude and your drive to solve complex problems."

    Jullius Zielinski, Principal Product Manager at Zalando

  • "Edward demonstrated an ability to not only work fast and collaborate effortlessly, but also to simplify complexity and communicate effectively — not only with colleagues but with customers, too."

    — Abhishek Prasad, Senior Content Designer at Zalando

  • "True pleasure to work with as he engages actively in problem solving, seeks out feedback, and incorporates feedback to ensure the success of the project at hand"

    — Patrick Jean, Head of Design at Grab

  • "Edward presented the designs to the project stakeholders + Advisory Board and Steering Committee with needed details intuitively and without any hesitation."

    — Mari Laukkonen, Principle Program Manager at Zalando

  • "Talented, logical and hard-working Senior Product Designer"

    — Tim Lange, Design Manager at Grab

Some of my favourite things recently…

Book

Difficult Conversations: How to Discuss What Matters Most

More case study • designing a stress-free way to settle invoices.

Multi-order BNPL settlement →

More case study • increase users earnings through data and design

Auto-updated working capital →